Digital marketing for non-marketers and do-gooders
Digital Marketing
What does Wonder Woman have to do with the challenges of digital marketers and entrepreneurs? You may be surprised. I watched the movie as a super fan of Wonder Woman, not a comic book fan. I couldn’t tell you whether Wonder Woman was a DC or a Marvel character (set right by my husband). In […]
Social Media Management
Spend any time in the nonprofit arena and you’ll likely hear the battle cry of “… finding or wanting new donors.” When donations stagnate “new” is the default solution, but there are a few pitfalls nonprofits face with existing donors: Incomplete or out-of-date databases Only contacting donors when you want money Sketchy donor histories…
Social Media Management
Hashtags are keyword search tools used to find messages and images on a specific topic or theme. Want to make your nonprofit content more relevant? Use hashtags to increase your post reach and potentially introduce your content to a new audience. Before using hashtags, there are a few things to remember: Hashtag meanings change over […]
Social Media Management
Everything you need create a good social media marketing plan, you already have. You have a good cause. You have at least one social media profile (you do? Don’t you?). You have content (even if you don’t know it yet). That’s it. That is all you need. Your social media posts have a job to […]
Storytelling
Hey nonprofit. Tell me a story. Statistics alone rarely (if ever) convey the full-impact of your cause or the change you make in the community. By now you know, storytelling is the great way to connect your donors to the humanity of your cause. If you don’t know this, we should talk. Use this worksheet […]