Digital marketing for non-marketers and do-gooders
Facebook Ads
Hey nonprofit! You want to run Facebooks ads for nonprofits, but you have no idea how to jump in. You have tried boosting posts and maybe played around a bit in the ads manager and nothing happened, well at least nothing you want to talk about. (Got it.) Good news: The strategy and tactics for […]
Digital Marketing
… and that is you don’t need a funnel to run successful Facebook ads. You can’t throw a stone on the internet without hitting the word “funnel.” For many people, when they think “funnel”, they think cake. — or is that just me? I once heard the relationship between Facebook ads and sales funnel described […]
Facebook Ads
By now, you’ve probably heard the ubiquitous term “Pay to play” to describe Facebook. What does that mean? In order to increase reach, engagement, and awareness (that thing that everyone talks about), you need to use Facebook advertising. Organic reach is not dead, but it is painfully slow.