Digital marketing for non-marketers and do-gooders
Facebook Ads
Hey nonprofit! You want to run Facebooks ads for nonprofits, but you have no idea how to jump in. You have tried boosting posts and maybe played around a bit in the ads manager and nothing happened, well at least nothing you want to talk about. (Got it.) Good news: The strategy and tactics for […]
Digital Marketing
… and that is you don’t need a funnel to run successful Facebook ads. You can’t throw a stone on the internet without hitting the word “funnel.” For many people, when they think “funnel”, they think cake. — or is that just me? I once heard the relationship between Facebook ads and sales funnel described […]
Facebook Ads
By now, you’ve probably heard the ubiquitous term “Pay to play” to describe Facebook. What does that mean? In order to increase reach, engagement, and awareness (that thing that everyone talks about), you need to use Facebook advertising. Organic reach is not dead, but it is painfully slow.
Social Media Management
Digital marketing is a job within itself, yet in many nonprofits that role falls to a marketing or development manager or anyone who seems to a have a grasp of the online lingo. Nonprofits can’t afford to ignore the prevalence of digital marketing. Donors are online and if nonprofits are not speaking their language on […]
Digital Marketing
Marketing comes in many forms: television, print, radio, word-of-mouth, and so on. Yet, there are still plenty of businesses out there that hesitate to transform their traditional marketing into digital marketing. Let’s discuss traditional vs. digital marketing: the pros, the cons, and why digital marketing may be worth your investment.…