---
title: "Hey nonprofit. It’s not about you."
url: https://creategoodmarketing.com/test/
description: "Hey nonprofit — a note written in the voice of the donor you are trying to reach."
published: 2026-08-13
updated: 2026-08-13
---

# Hey nonprofit. It’s not about you.

Published 2026-08-13

It’s not about your mission, your board of directors, your check presentations or your special events.

And it most certainly is not about your newsletter.

It’s always …about*me*.

Hey there. I’m the one you are trying to reach.

Hi.

I’m here waiting for you to talk to *me*.

Surely, you know me – the one who inspires the awareness events.

Tell me a story.

No, no not your story – mine.

I want to help your cause. I really do.

Why? Not for you silly, for *me*.

It makes me feel good … and yes, it makes me feel important, with it, in the know like a socially-conscious Samaritan, super hero, rock star. I have pride in giving back.

But nonprofit, there are so many opportunities to amp up that rock star feeling.

Psst, can I tell you a secret? How do I choose what nonprofit to which I bestow my hard-earned time and money? It’s the one that massages my sweet spot.

Because … in order to get my donation, you must first get my attention.

Hey nonprofit! It’s me “emotion” – the one you are trying to reach.

Talk to me. Speak my language. Tell me a story.

Make me care about your cause.

## No nonprofit should be mediocre.

## *Average. Run-of-the-mill. Forgettable.*

## But many are …

… despite championing gold-star worthy, blue-ribbon pinning, finisher-medal wearing causes.

Saving the world is admirable…grandiose even.

Does your non-profit’s digital presence exemplify your efforts? What if you could take your nonprofit’s social status from mediocre to super?

- So you don’t have to be embarrassed by your web presence.
- So you don’t have to secretly (or not so secretly) envy nonprofits that do social well.
- So your donors, volunteers and fellow do-gooders take notice.
- So you have the respect of your peers and perhaps become the nonprofit of envy.
- So people care about your organization … because it matters.

You … defender of honor; protector of civility; supporter of better days and better ways.

Your online presence is not just a series of meaningless likes, shares, reposts and tweets.

It’s the memoirs of your mission.

## So, you … hero of humanity,

## I’m Reesy. I’m here to help.

## I make people care about your cause.