In 2013, Constant Contact surveyed 1,305 business owners on outsourcing tasks from SEO to social media management. 19% of those asked preferred to outsource social media.
SmartBrief on Entrepreneurs conducted a poll of 258 entrepreneurs in 2011. The results found that over 28% of business owners would outsource social media before any other single business function.
What does this mean?
No one wants to be a social media manager …except those who actually do. That’s a bit dramatic, but the results speak for themselves.
Social media management is a skill that requires time and patience. Both of which, business owners and nonprofit leaders have in limited supply.
Small business owners wear a lot of hats. And while many understand the value of social media, they don’t have the time or inclination to really “get” it. In the nonprofit world, unless social media manager is one’s job title, this time-consuming task is given to someone in the marketing department who also has a lot on their plate.
Rather than building a social media plan with goals, posting is the goal to check off a to-list.
A sporadic social schedule with mediocre results influences the perception of social media’s value as part of an overall marketing strategy.
Outsource your social media efforts to professionals who not only understand the goals for your business but can put together an effective social media plan to get you to where you want to go. The best part… you don’t have to twist their arm to do so.