You know the feeling you get when you really believe in a cause?
- You are excited about it.
- You talk about it all the time.
- It fuels you.
- It becomes a part of you.
- If someone asked one of your friends, “Name one thing you know about [insert your name here],” said friend would win the game of life by identifying you by this passion.
- You get upset when someone doesn’t “get it” or share your intensity. In fact, you may even make a mental note that said uninformed person is an idiot.
This kind of excitement gets you out of bed in the morning to … yep, change the world. You drive to work thinking about all the ways you can make a difference—or change someone’s life in eight, ten, twelve hours a day or more. Monday morning isn’t so bad because the commute is your pursuit of happiness.
You do what you do because you want a better world simply because you do what you do. This is not a job or a career. This is your life. It’s personal.
Yet, you are frustrated …
… when all of your hard work goes unnoticed or when no one seems to care about your cause, the thing that drives you. I’m not talking ego tripping. I am talking about working hard and pouring everything you have into creating a better world. But you can’t quite get over the hump whether it’s marketing that’s not moving your audience or it’s finding time to do all the things that need to get done. Going unnoticed means you don’t have the opportunity to change hundreds or even thousands of lives. This is a complete buzz kill for a do-gooder.
Are you …
… a one-person marketing team responsible for email marketing, web management, newsletters, social media, concept and design, flyers, graphics, and all the things that land on your plate because everything is marketing?
… defeated when there is not enough time in the day (even with 12-hour days) to do it all, much less do it well? With a huge workload, nothing gets your full attention.
… feeling the pressure from higher ups who want results yesterday?
… crippled under the only emotion you feel — stress? (I’ve been there, buried under stacks of paper and endless deadlines and yes … stressed)
Do you …
… hear nonprofit angels sing when you see [insert super successful organization here]’s web and social media presence?
… grind your teeth when you hear the names of the same organizations all the time? You feel your cause is equally important but you can’t break through the noise.
… almost lose it when you hear statements like: “I wish we could do what [insert super successful organization here] does?” Or even “[Insert super successful, see-everywhere, organization here] is doing big things.”
It’s time to Create Good Marketing.
Create Good Marketing, owned by me, Reesy Floyd, is a firm changing the world in its own way by working exclusively with nonprofits and small businesses with limited marketing budgets. I provide social media and web management, social media ad strategy, storytelling, and most importantly emotion. Yep, you read that right. I give people an emotional reason to care about your cause.
Create Good Marketing will:
- Teach you the C.A.U.S.E. method to getting noticed
- Give you back some hours in your day by handling your web and social media management
- Provide consultation on emotional hooks that will draw in your audience
- Train staff and volunteers on what to look for when crafting the memoirs of your mission
- Always amplify humanity first
What does it mean to “Amplify Humanity?”
It’s simple. Start with what connects us first. Human to human communication is the quickest entry point to emotion. Logic reasons. Emotion eases … the buying tension when making a decision. Ideally, you want to meet your audience on the corner of logic and emotion and help them cross over.
Who is Reesy anyway?
I’m THAT girl who …
… cries at commercials and really good movie endings (or really bad ones).
… loves the underdog, the slow runner, the impossible dream.
… loves musicals and believes the world’s problems would be far less contentious if we had to argue and disagree in song. I’ve been known to spontaneous break into song (don’t worry, I’m normally alone).
… believes in justice understanding that justice is not the outcome necessarily but the process.
… believes in the lyrics and sweeping notions of We Are the World and Man in the Mirror (though I have to admit, I’m not sure if that’s because Michael Jackson was involved).
… like to boldly color outside the lines.
… loves all things Wonder Woman. I’m not saying I’m Wonder Woman. I’m just saying no one has ever seen me and Wonder Woman in the same room together. (You do the math).
… is classified as an INFP (The Mediator) on Myers-Briggs personality test. Described as: INFP (Introverted Intuitive Feeling Perceiving) personalities are true idealists, always looking for the hint of good in even the worst of people and events, searching for ways to make things better. While they may be perceived as calm, reserved, or even shy, INFPs have an inner flame and passion that can truly shine. Comprising just 4% of the population, the risk of feeling misunderstood is unfortunately high for the INFP personality type – but when they find like-minded people to spend their time with, the harmony they feel will be a fountain of joy and inspiration.
This might explain why you I started a business with emotion as the hook. It’s also scary how much this nails me.
… knows that emotion is the heart of the mission.
… believes when no one else does.
I am Reesy
With over 13 years nonprofit marketing and public relations experience, I am no stranger to writing copy to sell, promote and create special messages. In those years, I’ve designed and redesigned many websites from concept to execution, grown social media following and engagement with organic and paid traffic, spearheaded a major rebranding campaign and much more. In most cases, I was a team of one. My past experiences have led to the development of what you are reading today..
I’ve never met a deadline I didn’t like. I’ve learned if you communicate effectively, clients understand your abilities and/or limitations. I am proud of my ability to work well with different personalities. Everyone in business has a common goal– to get their job done and to look competent while doing it. In essence, we are all the same. (That’s our humanity, get it?)
When you hire me, you get someone who understands the importance of being unique in business and in person. Originality with a dose of conformity is the difference between curious clans and cash customers.